Formazione

FORMAZIONE GIORNO 1

General overview on idea & concept

The Italian and Argentinian partnership would ensure with this training course the very basic information around the business idea and business concept. Just some insight questions.

What is a business concept?

A concept can be thought of as a well-defined idea that has been tested for its credibility.

A business concept is an idea for a business that has information such as the service/product, the target audience, and a unique value proposition that gives a company an advantage over competitors.

When it comes to businesses, there exists a clear distinction between idea and concept.

Difference between idea and concept

An idea can be referred to as a ʻmental constructʼ of a business possibility / opportunity that you come up with.

A concept can be viewed as a form of an idea that has gone through the process of fine-tuning and is less inconsistent.

A business concept is usually a statement, or two, that captures the essence of your product or service.

Let’s give an example.

Business idea: I would like to start a fitness centre.

Business concept: I plan on starting a fitness centre that focuses on providing zumba classes to working women.

Since you figured out that there is a lack of zumba centres in your locality, you have focused your sights on zumba as your business concept, rather than starting a generic fitness centre. Moreover, you did your research and found out that these centres are well preferred by working women, hence you decided them to be your target audience. This concept can be refined upon further analysis and help in creating a solid business model.

FORMAZIONE GIORNO 2

General overview on plan & venture capital

FORMAZIONE GIORNO 3

The opportunities of digitalization: LEF case

Marco Olivotto
General Manager of Lean Experience Factory

Marco is the General Manager of LEF Innovation Manager, graduated in Business Economics, and integrated his skills with a Master in ʻDigital Transformationʼ with TAG Innovation School.

The main sectors in which he worked are Biotech Medical Digital Health Industry 4.0 and ICT. He has held the roles of team leader and project manager with over 10 years of experience in the R&D and management consulting sectors.

Over the years, in addition to coordinating six projects between Interreg and International Cooperation for Research and Innovation on the topics of innovation technology, business innovation and European networks for innovation for 2014-20 programming, he is an evaluator of European projects for the Interreg Italy-Slovenia program.

As an Innovation Manager, he has followed numerous client companies and institutions in projects aimed at product process and organizational innovation, coordinating his team and the partners involved.

Over the years he has supported strategic planning implementation and scale up for over 30 innovative start-ups.

FORMAZIONE GIORNO 4

The enabling technologies: LEF case

FORMAZIONE GIORNO 5

How to create an efficient business plan

The Italian and Argentinian partnership would ensure with this training course deep information around concepts such as business modelling, prototyping and planning. In particular, it focuses the attention on efficiency and quality for making business.

You know what? Designing the business model is a salient issue for entrepreneurial firms who are less constrained by path dependencies and inertia than more established firms. However, this course will give you right matching compromise to achieve the best business model!

IMMERSE in THINKING!

Fabrizio Rondo
Business Developer Expert of Upper Adriatic Technology Park of Pordenone

Fabrizio Rondo is an experienced tailor made consultant and trainer in Design Thinking and Business Design.

He holds an Economic Degree and attended an Executive Program in International Leadership at Ashridge Executive Education Hult International Business School.

Design Management Professor at ISIA ROMA DESIGN, Pordenone.
Business Design Expert at Polo Tecnologico Alto Adriatico “Andrea Galvani”.
Mentor PID for the Italian Chamber of Commerce and Innovation Manager MISE.
Dream Coach JA Italy.

FORMAZIONE GIORNO 6

Elevator Pitch Creation

The Italian and Argentinian partnership would ensure with this training course deep information around concepts such as pitching and effective communicative tips.

Are you looking to craft an elevator pitch for the perfect business deal? Whether you are making a sales pitch, describing your startup, or looking for business partners, an elevator pitch can be a great way to get your ideas across to one or more listeners. The business world is overcrowded with new startups and with those looking to make a sale, so having a well-crafted elevator pitch at the ready would give you a great advantage over others in the crowd.

Keep in mind that the recipient of your pitch probably listens to numerous pitches each week, so it is important to convey how your personal background and skills make you exceptional within the field. Use the opportunity to explain how your professional skills have benefited others in the past. Remember to stay positive and on point. Staying focused on your business goals and professional dedication should be the guiding factors of your elevator pitch.

Fabrizio Rondo
Business Developer Expert of Upper Adriatic Technology Park of Pordenone

Fabrizio Rondo is an experienced tailor made consultant and trainer in Design Thinking and Business Design.

He holds an Economic Degree and attended an Executive Program in International Leadership at Ashridge Executive Education Hult International Business School.

Design Management Professor at ISIA ROMA DESIGN, Pordenone.
Business Design Expert at Polo Tecnologico Alto Adriatico “Andrea Galvani”.
Mentor PID for the Italian Chamber of Commerce and Innovation Manager MISE.
Dream Coach JA Italy.